Willy Good Lights

Willy Good Lights is a professional holiday lighting company offering custom-cut, commercial-grade Christmas light installation for homes across Lubbock and West Texas. The owner reached out in mid-September with a set of brand assets and a clear goal: get a clean, trustworthy web presence up before the holiday season so homeowners could learn about the service and request a quote. Working from the assets he provided, I packaged everything into a focused brochure site and had it live in a short turnaround.

The site is a single page designed to move visitors toward one action: requesting a free quote. It opens with a full-width background video and the headline "Make your home the highlight of Christmas." From there it walks through a simple three-step process (pick your colors, let the crew install, enjoy the results) and highlights what sets the business apart. That includes custom design mockups, professional installation, season-long maintenance, drive-by wellness checks, and takedown and storage at the end of the season. Calls to action and a tap-to-call phone number appear throughout, so visitors can reach out whenever they're ready.

Lead capture happens through a quote request form that opens in a modal and collects name, phone, address, and estimated budget, with inline validation on every field. Submissions go straight to the business without the visitor needing to open an email app. On the backend, the site is hosted on Cloudflare Pages with automatic deployments from Git, and Cloudflare Email Routing handles both the form notifications and the business address, [email protected]. This keeps the setup fast and low-cost, and it gives the owner very little to maintain as he heads into his busy season.